On Saturday (5 October 2019), Abi attended the “Positionieren im digitalen Zeitalter“ [“Positioning in the digital age”] workshop organised by ITI GerNET (the Institute of Translation and Interpreting’s German Network) and run by specialist marketing coach Thea Döhler (Triacom).
The “Positionieren im digitalen Zeitalter“ workshop appealed to me for three reasons in particular.
- I’m keen to find new and better (more focused) ways of presenting the partnership to existing and potential clients.
- It was held in German, making it an excellent opportunity to use my language skills face-to-face with others.
- I’m curious about the new paths our profession might take as a result of digitisation and new and emerging technology.
Thea’s delivery was clear, warm and concise and the ideas she presented were backed up with lots of useful, relevant, real-life examples. During the workshop I was able to identify ways that we could improve our services and tailor them to our clients’ needs.
I found that as I was listening, ideas kept popping into my head, whether or not they were directly related to what we were discussing at the time. As a result I now have two full pages of specific points that we can put into action straight away to enhance and refine our profile and services.
But more than that, I came away with a real sense of long-term focus and a number of strategies that we will keep coming back to week after week, month after month and year after year.